Insights Driving Market Success
India's premier market research organization committed to uncovering consumer truths that drive data-driven decisions
Clients trust us to answer their big questions
★★★★★
Your Trusted Market Research Partner
Field Net Services specializes in primary research for local businesses, global conglomerates, and emerging startups, across industries helping brands assess product performance and competitive landscape through direct customer interactions.
Customer Satisfaction
Pan India Coverage
Years of Experience
8+
Trusted by Brands
35+
Our Services
We offer comprehensive market research services designed to empower your business with actionable insights tailored to the Indian market.
Consumer Insight Studies
Dive deep into the consumers minds to uncover underlying preferences, needs, aspirations, decision drivers.
Competitive Analysis
Understanding market dynamics and competitor strategies to enhance your product's positioning.
Pre-launch Performance Insights, assessing product viability, packaging designs, and communication ideas.
Innovation & Concept Testing
Brand Health Tracking
Actionable intelligence about brand equity - awareness, consideration, preference, and advocacy.
Usage & Attitude Studies (U&A)
Full spectrum of consumer behavior, attitudes through consumer's interaction with products and services
Voice of the customer across critical touchpoints by identifying pain points, customer journeys.
Customer Experience Programs
Our Success Stories
Explore how our research insights have helped businesses across India transform their strategies and achieve remarkable results
Brand Perception and Competitive Standing for Leading Alco-Bev Brand
Conducted a comprehensive Brand Health Tracking study across metropolitan cities, combining quantitative surveys and consumer depth interviews to assess awareness, consideration, trial, preference, and loyalty metrics against leading competitors.
Key Results:
★ Identified a 20% gap between brand awareness and trial
★ Surfaced declining brand perception in the 25–34 age group, prompting a refreshed positioning campaign
★Uncovered low visibility and recall, needing to revamp communication targeting first-time users
Consumer Tech Adoption Study for Smartphone Maker
Comprehensive research on smartphone adoption patterns across diverse Indian demographics, involving over 800 respondents across metros, Tier 2 towns, and rural clusters to decode device usage patterns, brand switching triggers, feature preferences, and emotional drivers of ownership.
Key Results:
★ Identified affordability, after-sales service, and perceived lack of differentiation as top barriers to premium smartphone adoption in Tier 2 cities
★ Uncovered strong consumer preference for high camera quality, long battery life, and storage
★ Revealed trust in online reviews and regional influencers as key drivers of purchase decisions
Preferences, Motivations, and Purchase Behavior for Fashion Jewelry
A mixed-method study combining online surveys and in-depth interviews to explore attitudes toward affordable fashion jewelry, style preferences, gifting behavior, and brand perception among working professionals, college students, and aspirational shoppers aged 18–35.
Key Results:
★ Identified core buyer personas and mapped preferences across age, region, and occasion-based usage
★ Refined product design and pricing based on insights into style trends and affordability thresholds
★ Discovered that social media platforms (especially Instagram and YouTube), local influencers, and online marketplaces are key brand discovery channels for consumers
Get in Touch
We'd love to hear from you! Reach out with any questions or feedback using the form, or find our contact details below.
Contact Information
Address
3-5-592, first floor, Street number 7, Vittalwadi, Himayatnagar, opp. ICICI Bank, Hyderabad, Telangana 500029, India
