Our Services
We offer comprehensive market research services designed to empower your business with actionable insights tailored to the Indian market.
Consumer Insight Studies
Dive deep into the consumers minds to uncover underlying preferences, needs, aspirations, decision drivers.
Competitive Analysis
Understanding market dynamics and competitor strategies to enhance your product's positioning.
Pre-launch Performance Insights, assessing product viability, packaging designs, and communication ideas.
Innovation & Concept Testing
Brand Health Tracking
Actionable intelligence about brand equity - awareness, consideration, preference, and advocacy.
Usage & Attitude Studies (U&A)
Full spectrum of consumer behavior, attitudes through consumer's interaction with products and services
Voice of the customer across critical touchpoints by identifying pain points, customer journeys.
Customer Experience Programs
What We Offer
We help businesses decode market realities - be it for launching new products or solving challenges with existing ones. Leveraging both qualitative and quantitative research, and a pan-India field network, we deliver insights that drive growth.
Quantitative Research
Qualitative Research
Specialized Studies
Healthcare & Pharma research
Rural & semi-urban consumer insights
Alco-bev consumption behavior
FMCG innovation tracking
Face-to-face surveys (CAPI, PAPI)
Online surveys (CAWI)
Telephonic interviews (CATI)
Usage & Attitude Studies (U&A)
Brand Health Tracking
Focus Group Discussions (FGDs)
In-depth Interviews (IDIs)
Ethnographic Research
Consumer Immersions
Online Communities & Diaries
Fieldwork & Data Collection
Pan-India field operations
Trained moderators & investigators
Real-time monitoring & quality control
Retail & Shopper Insights
Path-to-purchase studies
Mystery Shopping
Point-of-sale analytics
Concept & Product Testing
Packaging tests
Ad & Communication testing
Concept validation
Product Placement
Home Usage Tests (HUTs)
Customer Experience & Satisfaction
CSAT & NPS studies
Voice of Customer (VoC) programs
Feedback loop implementation
Market Mapping & Segmentation
Competitive landscaping
Market entry/expansion insights
Demographic & psychographic profiling
Our Work Step
Define
the Objective & Your “Problem”
Determine
Your “Research Design”
Design & Prepare
“Research Instrument”
Visualize
Data & Communicate
Our Location
We specialize in delivering high-quality, end-to-end market research fieldwork—combining deep local expertise with global quality standards. With a robust network across urban, semi-urban, and rural India, we empower brands, research agencies, and consulting firms with accurate, reliable, and actionable data.
Location
3-5-592, first floor, Street number 7, Vittalwadi, Himayatnagar, opp. ICICI Bank, Hyderabad, Telangana 500029, India
Hours
9 AM - 6:30 PM